Wall Street Journal on Martin Guitar

Tomorrow's (Monday) Wall Street Journal will include an article on the Martin Guitar Company's decision to produce a new guitar in the sub $1000 price bracket in response to the current ecomony (read the article here).

The article notes that the new 1 Series, introduced in April has sold out its 8000 production run for this year. The goal was to keep employees from being laid off by introducing a lower cost, yet quality guitar. The article notes that sales were down 20% and retiring workers were not being replaced in most cases.

Seems to be a good strategy the company has employed, let's hope there are no lay-offs.